Paul asserted that the Jews ignored the righteousness that comes from God. This means that they had the information they needed to "submit to God's righteousness." Their pride would not let them. Instead, they sought to establish their own faulty righteousness which falls far short of God's perfect holiness.
How do people today ignore God's righteousness? The Jews were recipients of God's revelation. But what about the many who have never read the Bible? How can they be ignoring God's righteousness? Obviously their pride is causing them to establish their own righteousness.
I think the answer lies back in chapter one of Romans where Paul declared, "For the wrath of God is revealed from heaven against all ungodliness and unrighteousness of people who suppress the truth by their unrighteousness, because what can be known about God is plain to them, because God has made it plain to them. For since the creation of the world his invisible attributes – his eternal power and divine nature – have been clearly seen, because they are understood through what has been made. So people are without excuse." (Romans 1:18-20 NET)
Every person is under the wrath of God because each one has willfully ignored the truth and sought to gain their own deliverance through their good works.
"Father, may You break through the ignorance of those who are far from You. Please remove the blinders their pride has put in place. May they realize the futility of the performance treadmill."